The R2 is nearly here — can Rivian stick the landing?

The introduction of the R2 marks a critical juncture for Rivian as it seeks to establish itself against established competitors in the EV space. The pricing strategy suggests a deliberate move to capture a more mainstream audience, which could either bolster Rivian's market presence or expose it to the challenges of mass production and customer expectations. The stakes are high, and how Rivian navigates this launch will be closely scrutinized.