politics

World Cup final halftime show to support FIFA's Global Citizen Education Fund

13 Temmuz 2026France 24

The upcoming World Cup final will introduce a halftime show inspired by the US Super Bowl for the first time ever. This innovative entertainment segment aims to support FIFA's Global Citizen Education Fund, which is focused on raising $100 million to benefit children around the globe.
FRANCE 24 interviewed CEO Hugh Evans to discuss the initiative.
The Global Citizen Education Fund is part of a broader effort by FIFA to use its global platform for social good. With the World Cup attracting millions of viewers, the halftime show serves as an ideal opportunity to raise awareness and funds for educational initiatives aimed at children in need.
The incorporation of a halftime show into the World Cup final marks a significant shift in how football's premier event engages with its audience. By aligning with the Super Bowl's entertainment model, FIFA not only enhances the viewing experience but also leverages this platform to promote a noble cause.

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This article is based on information provided by France 24 and reflects the views of the interviewee.