World’s oldest monastic brewery to be sold as German beer sales slide

The sale of Weltenburg Abbey highlights the challenges faced by traditional breweries in Germany, where consumer preferences are shifting. As larger companies like Schneider Weisse acquire historic brands, it raises questions about the preservation of brewing heritage versus the need for economic viability. This trend may reflect broader changes in the beverage industry, where craft and artisanal brands often struggle to compete against larger conglomerates.