technology

The Points Guy CEO Highlights Growing Consumer Trust in Loyalty Programs

23 Ekim 2026Bllomberg

Brian Kelly discusses The Points Guy's report on consumer loyalty, noting high satisfaction in fuel and dining programs amid rising costs.
Brian Kelly, CEO of The Points Guy, highlights key insights from the State of Loyalty report, emphasizing the growth in consumer trust and loyalty. Notably, fuel and dining loyalty programs achieved an impressive 88% satisfaction rate, attributed to increasing everyday costs.
Consumers are increasingly relying on rewards to offset rising expenses as wages remain stagnant. Kelly's insights were shared during an interview with Romaine Bostick on 'The Close.'
The Points Guy's State of Loyalty report provides a comprehensive analysis of consumer behavior in the context of loyalty programs. With economic challenges affecting many households, understanding how loyalty programs can adapt to meet consumer needs is crucial for businesses aiming to retain customers.
The findings from The Points Guy's report suggest a significant shift in consumer behavior, driven by economic pressures. As everyday costs rise, consumers are not just seeking loyalty rewards but are strategically leveraging them for immediate financial relief.

NewsAI özeti

“Consumers are using rewards for immediate savings while wages stagnate and expenses climb.”

This article is based on an interview and the findings of The Points Guy’s report and should not be construed as financial advice.

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